Getting Your Small Business Prepared for the Holiday Season
The holiday season is getting closer, and this is when small businesses can really shine. Every year, we see successful and unsuccessful marketing strategies employed by different brands. This leads us to think about how successful brands achieve their goal. So, we prepared a list of 10 Holiday marketing tactics that will help you get a productive season. Let’s check them out:
1. Do Your Research
Focus on your business goal and try to tie it in with the holidays you want to promote in your marketing efforts. You need to ask yourself three questions:
- Is my marketing strategy simple enough?
- Do I use my personal voice for the unique identity of my brand?
- Do I have the right tools to reach out to a big number of people?
By answering these questions, you will get a rational idea of what to expect this holiday season.
2. Send Customized Emails
Send holiday-themed emails to customers inviting them to take advantage of special holiday specials and promotions. Email marketing is one of the most successful ways to drive customers to your store, and it allows you to reach out to your subscribers. Inform your subscribers about future events, special deals, and holiday-related information that they could find useful.
Sprinkle some emotional well-wishes into your promotional emails. This gesture will show your readers that you appreciate their continuous support.
3. Organize Contests and Giveaways
Contests are a fun and engaging method to get new followers and generate buzz around your offers. Also, they are cost-effective.
Create a contest that encourages your followers to interact with your social media accounts for a chance to win a prize.
You can arrange your contest in a variety of ways. You can go to the classic “comment to win” or get creative with it. Asking followers to tag your page on their photos of your products, creating Instagram stories of short trivia questions about your brand are just a couple of ideas that we can think of. Keep the rules basic and make sure your followers understand what they are.
4. Invest in a Digital Catalog
A well-designed catalog is another expression of your company and the lifestyle you want to project. Catalogs are a terrific method to present your products and even tell a story to your customers. Even better, interactive catalogs engage the observer playfully.
5. Pay Attention to Your Visual Identity
Images are a powerful form of communication because they do not communicate with words. Give your website and social media platforms a makeover for the holiday season. Update your profile images, background images, page components, and font colors on your website and social media platforms. Everybody loves a festive spirit. With some simple visual tricks, your online store will emit the warmth of a physical store.
6. Team up with Influencers
People trust their friends and family members more than salespeople. Many of us consider well-known social media personalities to be friends, and as a result, we are more likely to trust their advice. Team up with influencers that you’d like to represent your brand, offer positive vibes, increase awareness, and, ultimately, sales.
7. Mobile Compatibility
Let’s be real. It’s 2021, and we use our mobile phones for everything, including online shopping. That’s why it’s crucial to ensure that your website visitors have a pleasant experience regardless of the device they’re using. You can use Google’s free mobile-friendly test tool to see how well your website performs on mobile.
8. Offer Free Shipping and Special Return Policy
Free shipping always attracts more attention. A holiday special free shipping policy is a great way to turn all eyes on you. If you see it necessary, you can always include some of the shipping costs in the product’s pricing.
Also, give your buyers some breathing room by offering an extended return policy. Who knows, the product might grow on them before it’s time to return it.
9. International Shipping
Why think only locally when you can conquer the world. The holiday season is a great time to open up to the world. Introduce your brand to more people and ship all around the world. It may sound like a lot of work, but don’t worry. Today, there are many options for international shipping. PackageHopper offers great rates for worldwide delivery. Check out this article to see how PackageHopper can help your small business.
10. Don’t Forget about Unboxing When You Ship Your Products
What’s better than free publicity? Well, giving your customers an unforgettable unboxing experience is a grand strategy to gain some. Unboxing photos and videos are very popular because they allow us to go through other people’s experiences in our imagination.
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