QR Code Basics: How to Use Them in a Creative Way

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12 examples of QR codes in varying colors and logos

Technological developments are always offering solutions and improvements in the marketing and business world. Barcodes, QR codes, and readers have proven that scan-able images can be very useful for businesses. Nowadays, you may notice a QR code at a restaurant, a book fair, or just passing by a store, and there is a reason for this. If you’re wondering “How is that relevant to me, I don’t have time to spend using them?” or “I see the need but don’t know how to use them yet,” you’ve come to the right blog!

In this article, we’ll go over all you need to know about QR codes, how they may help your business as a marketing strategy, and some innovative ways to use them.

The History of QR Codes

QR codes or quick response codes provide quick and easy access to specialized information. These two-dimensional square barcodes, created in 1994 by the Japanese company Denso Wave, can contain up to 4,200 characters. You can insert a URL to take the users to a website, or you can attach a PDF, an image, or plain text. It was made to be a more flexible version of the barcode, with more storage and greater complexity. These barcodes have been around for a while, but their usage as a mobile utility for accessing information gained traction when Apple introduced a QR code reader option in the iPhone models. Since then, nearly all smartphone makers have developed native apps to assist their users in scanning QR codes using their phones.

This new technology is rapidly gaining popularity, and many corporations have already put it to good use. Although the global market has yet to completely accept them, there are several reasons why local businesses should use QR codes in their mobile marketing plan right away.

How are QR Codes Used?

Once you decide to use QR codes as a mobile marketing strategy, there are many ways to utilize them. Here are several examples:

Videos

QR codes can give digital dimensions to your products and services. If you are a product selling business you can share YouTube videos to explain the use of a product. Attaching a video to your QR code is a great way to tell your brand's story and show your dedication to your customers. With a short video, you can show customers step-by-step instructions or simply a demonstration of your product. This is a great way to reach and engage your customers.

Contact Information

Customers can also be directed to the company's social media pages via QR codes. One of the fastest-growing viral marketing strategies is social media, and QR codes can make them more reachable.

You may also provide information such as your business's location on Google Maps, phone, email, web page, social media accounts, and so on.

Track User Preferences

Companies have long been interested in measuring client preferences and consumer responses to advertising. Traditional marketing techniques, such as print advertisements, billboards, and television commercials, can only provide approximate circulation numbers. Companies may use specific QR codes to create and measure consumer reactions to advertising campaigns in real-time since the links within the QR code can be tagged with campaign parameters. This enables increasingly targeted marketing strategies.

Furthermore, dynamic QR codes allow you to modify their information as often as you like. And you don’t have to create new codes if you want to change the information.

How are QR Codes Created

QR codes may be generated and saved as a graphic or image file. They may then be printed on a business card, a website, a product, or distributed through email or instant messaging.

There are a plethora of QR code generators to select from. Here are a few options for generating your QR Code:

QR Code Generator

QR Code Generator website interface

QR Code Monkey

QR Code Monkey website interface

Create a QR Code Using Google Chrome

You can use the Google Chrome app for Android or iPhone/iPad to create a QR code.

If you already have Google Chrome, in the pop-up "Share" menu, select "QR Code." Beneath the QR code on the next screen, tap Download to save the QR code to your device. You can then send it to others via text, email, messaging app, etc. 

How Can You Use QR Codes?

Create interactive advertising campaigns. QR codes may help with marketing initiatives in addition to keeping customers safe. For example, including QR codes in print ads can increase their efficacy by providing consumers with access to extra information, such as videos or a map to the retailer's location.

Products

You may use the packaging to provide extra information about the product or service, as well as organize contests and discounts for future purchases.

Posters and Brochures

Posters and brochures are excellent tools for attracting new clients. With the aid of QR codes, engaging with your target audience will be a breeze. You may drive customers to your Facebook page to "like" it, follow you on Instagram, or get any other information you want them to know.

Public Sites

Depending on what you are “selling” you can take advantage of appropriate public places where many people pass by, such as bus stops, at the entrance of museums or theatres, libraries, etc.

Business Cards

If you want to add valuable information to your business card, you can include a QR code and even share a video presentation about your company.

Within Packaging

For your international orders, include a card with a QR code to share a promo code, thank you graphics, or even remind them to leave a review on a specific review site!

Examples of Company Usage

Although QR Codes were created as a technology to keep track of product inventory, it has become so much more today. The following are QR Code examples of brands that showcase the versatility of QR Codes in business.

To enhance ingredient transparency and give rapid access to brand spokespeople, Hershey's introduced SmartLabel QR Codes on its Hershey's Kisses Milk Chocolate.

QR Codes were included on product packaging not just to provide useful information, but also to warn customers of any allergies or artificial sweeteners present. Consumers were routed to a landing page where they could read a comprehensive ingredient glossary, check nutrition data or allergies, and immediately contact the brand with any further questions after scanning the QR Code.

Coca-Cola launched dynamic QR Codes on their goods with new content that gave customers unique experiences every time they scanned them, increasing customer engagement.

When Nike employed unique QR Codes to make personalized sneakers for clients, they pushed QR Code marketing to the next level. Nike collaborated with WeChat, a popular Chinese messaging service, to create this campaign.

To begin, buyers had to scan a QR code to follow Nike. Users were then asked to select a colorful image of their choice and email it to Nike, who would then respond with their personalized shoes that matched the colors in the image.

Diesel, Levi’s, and other clothing manufacturers have introduced QR Codes in their products to assist users in verifying the legitimacy of their products. This ‘Scan for Authenticity' call to action, combined with the QR Codes, functions as an authentication mechanism, allowing customers to check the goods before purchasing them.

Why Are QR Codes an Important Marketing Strategy?

QR Codes may help you connect with your consumers by offering additional information about what your company stands for, where you get materials for your products, or the various services you can give as bridges between the online and physical worlds.

Give Voice to Your Customers

Customers seldom provide immediate feedback, and even when they do, businesses are frequently left with a stack of forms to go through and manage. However, with QR codes this is no longer required. If you generate a Feedback QR Code, you can have a handy method to gather consumer evaluations and information straight to your selected email address. You may simply update the information at any moment based on the product or service you want to hear the most about.

Get More Followers

If you want to make sure people are up to date on their favorite platforms with all your latest news, add a Social Media QR Code to the products you are sending. With just one scan, they can directly connect to either your Twitter or Instagram.

Futurology

It is anticipated that 5.3 billion QR code coupons will be scanned by smartphones in the retail and eCommerce sectors alone by 2022, a long way from its humble origins in the 1990s. QR codes will continue to be a highly beneficial and powerful tool for businesses to interact and engage with consumers as they grow more creative and smart.

Brands have a significant impact on people's opinions of a product or brand.

In the end, QR codes benefit a wide range of sectors. Aside from saving time and energy, it also helps you to effectively measure your marketing effort because QR codes give the necessary data. They pass via your system and can be investigated further using your analytics.

To ensure the success of your promotional activities, you must, of course, set up the appropriate metrics such as location, time, and frequency. If you are a newly emerging brand, don’t hesitate to experiment with creative ideas for using a QR code.

 

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