Your Go-To Guide for Small Business Saturday

Every small-business owner has one thing on their mind – brand recognition. In the business world, establishing a brand/name for yourself comes first, and then the sales, naturally, follow.

As a small business in 2022, you’re probably facing the easiest and the toughest of times when it comes to getting noticed and establishing a name for yourself. We consume new information 24/7, and at times, it may seem like you’re just a reel away from getting that sweet spot on everyone’s feed, and other times everything seems impossible and you feel like you’re competing against everyone.

Fortunately, there are numerous ways to give your business the boost it needs, and today we’ll discuss Small Business Saturday as an event that can be of immense use to small businesses like yours.

Naturally, we offer our shipping services to help you reach your long-term business goals through impeccable shipping because we know how important fast and reliable shipping is for modern consumers.

Now let’s dive in!

What is Small Business Saturday?

Small Business Saturday (SBS) is an annual event that takes place every November 26 i.e. between Black Friday and Cyber Monday, and its aim is to give a big chance for small businesses to boost Christmas season sales. The event was established to encourage customers to look into small companies operating both on and offline instead of buying from the largest corporations only.

American Express initially presented the idea of SBS in 2010 as a method to highlight small businesses in the midst of the recession that followed the 2008 financial crisis, and today, all businesses that have less than 500 employees can participate in this exciting event where they can exchange business ideas and help each other grow.

How to Promote Your Small Business on Small Business Saturday
Pink ballet classes street ad   Image: pinterest

The best way to promote your small business on Small Business Saturday is to have a strong social media presence. This is a no-brainer in today’s day and age. Make sure you are on all major social media channels like Facebook, Instagram, LinkedIn, and Twitter, and use relevant hashtags accordingly to maximize your chances of being noticed.

For instance, you can use the #ShopSmall or #SBS2022 hashtags this year. A little research into relevant hashtags and communities will go a long way.

You should also make sure that you are posting regularly with engaging content that will grab the attention of potential customers. Otherwise, how will they know about your amazing offers and whether they’re still available? An Etsy shop with no product descriptions or an Instagram account that hasn’t been updated since April 2021 isn’t going to leave an impression.

To promote your business offline, you’ll need to get creative. If your finances allow it, rent a small billboard or print dozens of brochures to give out. Another great option is to have posters to place strategically across town.
Get as secretive or as revealing as you wish. Whatever you do, don’t be afraid to go bold.

How to Participate in Small Business Saturday

As a small business with less than 500 employees, you simply have to exist and be willing to participate in the event. Everything else will be taken care of by American Express.

As the organizer, American Express provides a number of options to assist small business owners that are interested in taking part in this event. If you own a physical store, you are eligible for promotional items like posters and signs within your store, as well as digital marketing materials - free of charge if your store accepts American Express as a payment method. They also offer special discounts and promotions to help small businesses save money.
The same goes for online stores, which on top of that can get assistance with email marketing campaigns that will inform relevant customers about your sales events.

Additionally, Neighborhood Champions are groups that support Small Business Saturday locally and they consist of local businesspeople and groups, chambers of commerce, visitor centers, and even libraries, to name a few.
This is where consumers can come into play too and assist small businesses even further than just buying from them. How? Simply by volunteering with Neighborhood Champions to spread the word about your local business and try to encourage people to shop locally and small.

Shop Small and Ship with PackageHopper

As shipping industry professionals that have been in business since 1997, we’ve shipped millions upon millions of packages from the US to over 150 countries worldwide, and we continue to work tirelessly to increase that number and offer even faster, better, and more affordable shipping services.

If you ship with PackageHopper, you can rest assured that your package will reach its destination safely in 1-5 business days, based on your destination country and carrier of choice.

With us, shipping is as easy as counting to 3:

1. Enter your package dimensions and get a shipping rate based on package weight only (no hidden fees!)
2. Find the nearest drop-off point and leave your package with our professional partners
3. Track your package at every step on its way to your destination country

By providing your customers with a fast and trusted shipping service, as well as the option to track their packages, you’ll be ahead of many other small businesses and a winner in your customers’ eyes.

So, don’t wait for the 26th to take action; come prepared instead!

How can PackageHopper assist you this Small Business Saturday? Tell us your ideas on our FacebookInstagram, or Twitter